According to Grant Thornton's latest International Business Report (IBR), a leading global survey of mid-market enterprises, business sentiment among mid-market firms globally has improved since the previous survey in the same period of second half of 2022. Particularly, in the US market, confidence has increased significantly, with 70% of mid-market firms expecting profits to increase in the next year, up 6% compared to the second half of 2022. The resurgence of the US economy and the positive outlook of American mid-market firms offer hopeful signs for global recovery. With the US being Vietnam’s second largest trading partners, the rising business optimism among American mid-market firms is undoubtedly helping stimulate growth in Vietnam through increasing business, trading, and investment activities. In Vietnam, expectations for profitability are highly positive as 82% of mid-market businesses in the country expect better profitability in the next 12 months. Similarly, 83% of businesses forecasted increasing revenue and 53% anticipated higher selling prices, a rise of 1% and 15% respectively. In terms of employment, 71% believed there would be positive changes in the next 12 months, an increase of 6% compared to the previous survey. Those figures indicate that firms are becoming more optimistic about global recovery with better consumer demand and economic stimulus policies taking effect.

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