Data collection
Data collection is managed by Millward Brown. Questionnaires are translated into local language with each participating country having the option to ask a small number of country specific questions in addition to the core questionnaire. Fieldwork is undertaken on a quarterly basis, primarily by telephone.Sample
IBR is a survey of mid-market listed and privately held businesses. The definition of the mid-market varies by country; for example a mid-market business in the EU would typically have 50-499 employees; in the United States we interview businesses with annual revenues of USD20m to USD2bn; in China, those with 100-1000 employees. The target respondents are chief executive officers, managing directors, chairmen or other senior decision-makers.Participating economies
| Region/group | Economies included in IBR |
| Africa | Botswana, Nigeria, South Africa |
| Asia-Pacific (APAC) | Australia, India, Japan, China (mainland), Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand |
| Association of Southeast Asian Nations (ASEAN) | Indonesia, Malaysia, Philippines, Singapore, Thailand |
| BRIC | Brazil, Russia, India, China (mainland) |
| Developed APAC | Australia, Japan, New Zealand, Singapore |
| Eastern Europe | Armenia, Estonia, Georgia, Latvia, Lithuania, Poland, Russia, Turkey |
| Emerging APAC | China (mainland), India, Indonesia, Malaysia, Philippines, Thailand |
| European Union (EU) | Estonia, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Spain, Sweden, United Kingdom |
| G7 | Canada, France, Germany, Italy, Japan, United Kingdom, United States |
| Latin America | Argentina, Brazil, Mexico |
| MINT | Mexico, Indonesia, Nigeria, Turkey |
| North America | Canada, United States |
| Southern Europe | Greece, Italy, Spain |